by Jamie Chavez | Apr 17, 2018 | The Book Biz
I am continually amused (?) by the ads my Kindle displays when I open it for use. With two exceptions (Norelco men’s electric shaver shows up occasionally, and the Phillips Wake-up Light), they are always books (which would make sense), and I can tell at a glance they...
by Jamie Chavez | Apr 24, 2017 | Your Editor Says …
A friend of mine recently asked me a question on Facebook: I was browsing some business pages on FB and happened across this description: “We help our clients expose themselves at trade shows, presentations, conferences, events and celebrations.” Is it just me, or...
by Jamie Chavez | Mar 11, 2017 | The Book Biz
Are you worried about someone pirating your work and selling it as his own? Plagiarism exists, for real. But I think this article—a guest post on the brilliant Joanna Penn’s website, The Creative Penn—has a great point: The biggest challenge facing a new author isn’t...
by Jamie Chavez | Jan 2, 2017 | Words & Language
Sent in early December … Dear Kroger, Y’all spend a lot of money on these lovely multipage mailers with recipes and beautiful photography and coupons. (I have an idea about how much these things cost, what with the photo shoots and the graphic designers, the postage,...
by Jamie Chavez | Jul 4, 2016 | The Book Biz
The title of a book is a big deal. It’s the first thing readers see, so it’s an important marketing tool. But there’s no magic formula to creating a good title. Whether fiction or nonfiction, the title should be catchy, interesting, unforgettable; it should get the...