Tag Archives: marketing

Everybody Knows How to Write, Right?

A friend of mine recently asked me a question on Facebook: I was browsing some business pages on FB and happened across this description: “We help our clients expose themselves at trade shows, presentations, conferences, events and celebrations.” Is it just me, or should this be worded a bit differently? Um … The smart-aleck response […]

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Short Saturday: Don’t Worry about Piracy

Are you worried about someone pirating your work and selling it as his own? Plagiarism exists, for real. But I think this article—a guest post on the brilliant Joanna Penn’s website, The Creative Penn—has a great point: The biggest challenge facing a new author isn’t piracy; it’s obscurity. Think about it. Imagine a genie appears […]

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#WordUse Series: Dear Kroger
(Why You Need an Editor #5,278)

Sent in early December … Dear Kroger, Y’all spend a lot of money on these lovely multipage mailers with recipes and beautiful photography and coupons. (I have an idea about how much these things cost, what with the photo shoots and the graphic designers, the postage, and, oh, the copywriters. You have 2,400 stores in […]

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Titling Committee Fail

The title of a book is a big deal. It’s the first thing readers see, so it’s an important marketing tool. But there’s no magic formula to creating a good title. Whether fiction or nonfiction, the title should be catchy, interesting, unforgettable; it should get the attention of potential buyers. And publishing companies have a […]

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And Don’t Criticize What You Can’t Understand*

I’ve always prided myself on being reasonably up to date (though not, perhaps, on the cutting edge), particularly for a gal who didn’t grow up with technology. I got a computer pretty early on for a nongeek (back in the days when an app was called software, y’all), was quickly nudged onto social media by […]

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Good Things Take Time (Part 2)

Not long ago—in the summer months—I had to explain to a writer that even if the very first publisher to whom he showed his (beautifully edited, ahem) manuscript* loved it (and he had a very specific publisher in mind), there was no way the book would be in the stores in time for Christmas. Yes, […]

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Ch-Ch-Ch-Changes!

Earlier this summer I was sitting on the deck in the growing dusk after supper listening to the Boy talk with his cousins (my niece and her husband, let’s call them Suze and Sam) about social media. Suze is hovering around age forty; she recently left academia—where she eschewed social media—and has a consulting business. […]

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Short Saturday: The Art of Key Words

If you’re an author, you’ve probably been asked to provide your publisher’s marketing folks with a list of keywords for your latest novel. If you’re me, you’ve been given that “product packet” and asked to provide yet more keywords, preferably better ones, when you’re writing the cover copy for said book. When the Internet was […]

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Short Saturday: #AtMyBookstore

Last night I went to a book signing at Parnassus Books in Nashville. I had a really good time, which I often do at these things. And for a variety of reasons (which I’ll no doubt blog about later), I came home and checked in at the Parnassus website, where I stumbled upon this. It’s a […]

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I’m a Spoiler, He’s a Spoiler, She’s a Spoiler, We’re a Spoiler, Wouldn’t You Like to Be a Spoiler Too*

In case you missed it, we’ve had a gin-yoo-wine publishing event last week: the release of Harper Lee’s Go Set a Watchman on 14 July. (That date will become important as you read on.) I’ll be frank: although her first book, To Kill a Mockingbird, won a Pulitzer Prize, was made into a much-beloved movie […]

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