by Jamie Chavez | Jul 4, 2016 | The Book Biz
The title of a book is a big deal. It’s the first thing readers see, so it’s an important marketing tool. But there’s no magic formula to creating a good title. Whether fiction or nonfiction, the title should be catchy, interesting, unforgettable; it should get the...
by Jamie Chavez | Apr 2, 2016 | The Book Biz
A friend of mine drew my attention to this article from the New York Times about a new “project” from author James Patterson: He wants to sell books to people who have abandoned reading for television, video games, movies and social media. So how do you sell books to...
by Jamie Chavez | Sep 5, 2015 | The Book Biz
I’ve had more than one occasion to look up best-seller lists from decades past, often when I’m researching for this blog. I’ve read my share of books (and my mother read a lot before me, so those books were around the house when I was growing up), but … I haven’t...
by Jamie Chavez | Aug 22, 2015 | The Book Biz
Last night I went to a book signing at Parnassus Books in Nashville. I had a really good time, which I often do at these things. And for a variety of reasons (which I’ll no doubt blog about later), I came home and checked in at the Parnassus website, where I stumbled...
by Jamie Chavez | Sep 18, 2014 | Miscellany
This human interest story was on the national news last week, so you may already know about it, but I think it’s special and has a great message. More than one message, actually. It’s set in the South, from which so many good stories emanate, and it goes like this …...
